In part one of our series, we helped you get clear on your goals. We answered the questions: Why is this work important to you? Who might your audience be? And why will it matter to them?

In part two of our series on building an editorial strategy, we’ll help you answer the next question: What will you publish? Writers who cultivate a repeatable format for their work not only stand a better chance of being read, but defining regular series can help flesh out your content calendar—and create a consistent writing habit.